Arctic Power Canada

frosty Power Canada Colgate-Palmolive Canada Arctic Power Detergent foundation The Canadian laundry purifying grocery store is mature, in truth matched and dominated by triple major consumer packaged goods companies, virtuoso(prenominal) of which is Colgate-Palmolive Canada (CPC). Arctic Power is CPCs top-of-the-line oblation in its laundry detersive line. Arctic Power is especially formulated for washing in cold water. The detergent has uprise in market love from 4% in 1981 to 6.5% in 1986, and the Senior Product living creature trainer has established a goal of reaching 12% market share by 1996.

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