Consumer Behavior - Glowsticks

Week 4 Assignment by A.W. FOREWORD In the following excerpt, I leave discuss the ways in which 3 (3) mental/ social factors crook consumer behavior when it comes to the product that I bind elect - cheekiness sticks. Also in this excerpt, I bequeath discuss three (3) external factors and how they influence decision making in the case of consumer behavior as it relates to the sale of glow sticks. The three psychological/social factors that I have chosen for this excerpt are temperament, attitude, and perception. The external factors that pass on be discussed in the excerpt are cultural, technological, and the business ethical motive factors. I will begin by discussing the first of the three psychological/social factors - spirit. PSYCHOLOGICAL/SOCIAL FACTOR: constitution Glow sticks are apt(predicate) the some popular mainstay when it comes to the rants and the rant culture in general...because of this, most of the consumers that buy them will potential be members of the spurt culture (or retailers that sell items and novelties related to the rave culture).

The personalities behind most ravers is being free, showing off their silk alike and vibrant personality; the glow sticks give the consumer (raver) somewhat of a physical embodiment of the radiance of what they feel inside (feelings of happiness, exuberance, and coercive zip). Also, the glow sticks displace be made to look like an art sort when it comes to the consumer; some are creative and nice and use them for clear up show displays when at raves. Alternatively, they may purchase the smaller size of it glow sticks to go along with their outfits to furthe r exemplify their bright, unattackable pers! onalities. Needless to say, most population that purchase glow sticks are fun-loving, vibrant people that hunch forward sharing their positive energy with the people they are more or less (whom are most likely exemplifying those same feelings). In short, the outward expression of personality is what influences most consumers when...If you want to croak a full essay, range it on our website: OrderEssay.net

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