Marketing Mix

merchandising is a regular and continuous operation: selling is a continuous activity in which goods and run atomic number 18 manufactured and distributed to consumers. Assembling, grading, packaging, transportation, w atomic number 18housing, etc. ar supplementary to merchandising and ar useful for smooth and swell conduct of marketing operations. Facilitates triumph of benignant wants: merchandise activities are basically for satisfying the involve of consumers and besides for raising societal welfare. Identification of consumer needs should be the starting point of marketing activity. Relates to goods and services: marketing relates to goods and services. It is concern with the exchange of goods and services with the mass medium of money. Trade transactions are between sellers and buyers of goods. Thus, goods and services imbed the basic and the most unrecorded element in marketing. Brings ecstasy of ownership: Marketing activity brings t ransfer of ownership of goods and services and facilitates physical distribution. Production acts as a base of marketing. Creates benefit: Marketing activity creates utilities (time, come on and possession) through which human wants are satisfied.

Wider socioeconomic significance: Marketing activity has wider socioeconomic significance as it facilitates large-scale production, creates considerable employment opportunities, and promotes favorable welfare and cultural exchanges. Importance of 4 Ps: Marketing is the sum total of 4Ps. These are: product, price, publicity and physical distribution. big marketing is possible through portion combination of 4Ps called mar keting mix. Integral part of business! : Marketing is one facet of business. It is within the scope of business and is also linked with different functional areas of business. Evolutionary ideal: The concept of marketing has undergone real changes. It is not merely for profit maximization. It has wider social significance. Precedes and follows...If you want to discombobulate a full essay, order it on our website: OrderEssay.net

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