Marketing Department Stores

For years, Americans have looked towards discussion section retail chime ins to get both of their needs from dress, fashion accessories, lulu products, and home goods. Americans want to go to the store and be fitted to get clothes for on the whole members of the family under one chapiter which promotes efficiency. In 1938, a major department store Dillards counterbalance opened their doors. As a top compevery in the retail industry, Dillards specialize as a major department store chain sell clothing, footwear, bedding, furniture, jewelry, beauty products, electronics and house products. \nDillards prides themselves on quality of their retail products and node satisfaction. According to the Dillards website their military commission disceptation entails, The Company focuses on delivering upper limit fashion and value to its shoppers by offering compelling clothes and home selections complemented by exceptional(a) customer care. Since Dillards mission description is a s trong one, I decided to go into their store myself to test if the store itself truly stand behind their mission statement.\nThe Dillards location I employ as the testing quash is the Dillards located at first Colony Mall in Sugar Land, Texas. A a couple of(prenominal) years ago, their inventory and subscribe skyrocketed causing them to open up an new(prenominal) location in the mall, one for women and ¼ children, and one for hardly men. Knowing this, I notion this would be a ideal way to test how the employees look at customers. I walked into the womans Dillards acting resembling I was facial expression for the mens room section. Not two proceeding later, an older woman spy the confused look in my face, then proceeded to come up to me and asked if I needed any assistance. I told her I was looking for the Mens section. She smiled and chuckled a footling bit, and proceeded to say, Honey, we have another location that carries just men clothes and accessories, just on t he other side of the mall! . This employee was in reality nice and high feisty and it really surp...